Linda Martinez

San Francisco Bay Area | 510-299-1009 | lindamartinez100@gmail.com

Professional Summary

Qualitative User Research Lead specializing in enterprise Data & AI products, with proven expertise in driving product decisions through research insights. Experienced mentor developing researchers across the full UX research spectrum. Combines research expertise with a strong analytical background.

Professional Experience

User Research Lead

IBM | San Jose, CA | 2021 - Present

• Worked on enterprise data and AI solutions, including products for data governance, AI-driven process automation, data integration, privacy management, and data product lifecycle management 

• Developed and prioritized research roadmap in alignment with product management and design, ensuring high-impact research initiatives

• Led research programs that informed the creation and refinement of two MVPs which integrated the capabilities from multiple products by utilizing methods including: concept tests, usability tests, and interviews

• Identified key market segments for a newly launched product through generative interviews, shaping strategy and product positioning to best meet segment needs

• Helped Improve product adoption and engagement by conducting a heuristic evaluation and concept test

• Adapted quickly to shifting business needs by rapidly learning new product domains, building strong relationships with diverse stakeholders, and integrating seamlessly into different teams.

Financial Analyst 

Western Digital | San Jose, CA | 2016 - 2018

• Led credit analysis for $3.4B portfolio, presenting credit line recommendations to CFO for approval

• Created and implemented new credit processes to support ERP system migration and trained team

• Managed accounts receivables representing $1B in annual billings

Education

Master of Science in Human Centered Design and Engineering

University of Washington | 2021

Bachelor of Science in Business Administration

San Jose State University | 2015