Added Capabilities that made MVP Competitive

August 2021 - Feb 2023

IBM Data & AI - Data Governance Catalog

Business Problem:

After launching a new capability, the product team sought to identify key enhancements needed to make the MVP competitive in the market.

Research Program:

  • Secondary research to ensure we are building on existing insights from previous studies

  • Generative interviews (3) explore user roles, current processes, pain points, opportunities, use cases, and needs.

  • Prototype testing (3) to assess the information provided and actions users anticipate taking based on business scenarios

Impact:

MVP capabilities were enhanced, with two made more granular and eight newly added based on user insights. A total of 24 design updates improved user experience, visual design, and content.

“It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.”

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